Kelly Mahan

Creative Director for George Harrison’s ‘Living in The Material World’ 50th Anniversary Campaign.

In honor of its anniversary, the album has been completely remixed from the original tapes for a stunning suite of 50th anniversary releases.

Official Music Video for George Harrison in collaboration with the Ram Dass foundation - Love Serve Remember Foundation (LSRF) - featuring official illustrations from the Ram Dass book, 'Be Here Now'.

Creative Director and Commissioner: Kelly Mahan

Director: Mathew Newton

Art Director: Leah Marie Newton

Production Company: The Newton Agency

Producers: Mathew Newton and Leah Marie Newton

VFX, Animation, and Editor: Christopher Fodera

Animation: Dani Scaringe

Official Video for George Harrison - Sunshine Life For Me (Sail Away Raymond)

Creative Director and Commissioner: Kelly Mahan

Design and Animation: Daniel Cordero

This award-winning film, including ‘2022 Music Video of the Year,’ is told through a painterly animation style. The themes speak to the clockwork inevitability of time, the motion of the seasons and the repeated effects of our own actions. You will find a surreal collage of quintessentially English imagery subverted by nature, including the maple leaf, a visual through line across the campaign’s video content.

Harrison Campaign Creative Director, Commissioner and Executive Producer: Kelly Mahan

Production Company: Assembly

Directors: Jonny Kofoed, Alan Bibby

Animators: Gary Sullivan, Frankie Principe, Craig Speakman, Geoff Kirk-Smith, Matt Wilson, Elliot Stronge

Editor: Cushla Dillon

Producer: Clare Bone

Awards:

Shots Gold (2022 Music Video of The Year)

Clio Awards (Film/Craft)

Clio Awards (Music Video)

Best Design Awards ‘ Purple Pin’ (Best in Show)

Best Design Awards Gold (Moving Image)

Axis Grand Prix (Moving Image)

Axis Gold (Moving Image)

Axis Silver (Art Direction)

London International Awards (Music Video / Animation)

AWARD Awards (Animation)

D&AD Shortlist (Animation)

Webby Nominee (Music Video)

In honor of All Things Must Pass’ 50th Anniversary, I wanted to create free, public art in the center of London. In the midst of Covid, create an introspective outdoor space surrounded by the natural, impermanent beauty George Harrison so embraced during his life.

In partnership with Dhani and Olivia Harrison, the installation of four living, floral gnomes - recreating the album’s iconic cover - was located in Chelsea and Abbey Road Studios. It was live to the public for two weeks.

Concept, Creative Director, Commissioner and Executive Producer: Kelly Mahan

Floral Installation by Ruth Davis, CEO & Artistic Director, All For Love London

In honor of George Harrison’s ‘All Things’ Must Pass’ 50th Anniversary, I had the opportunity to creative direct and commission the launch of this campaign with a product trailer promoting a decades-in-the-making new product suite from Dhani and Olivia Harrison.

Creative Director and Commissioner: Kelly Mahan

Animation: Able Media

Creative directed this editorial photo series while shooting a short film for The Beach Boys in Cape Town, South Africa.

My concept re-created a version of Hawthorne High (where The Beach Boys attended high school) and all the benchmarks that come at the intersection of innocence and adulthood. It mirrors the sentiments of The Beach Boy’s songs, written when the band was between the ages of 15 to 21, visualizing a view on life that's immortalized in their lyrics.

With this series I wanted to capture the spontaneity and playfulness of being a teenager, fantasizing about the future, pursuing new passions and falling in love.

Photos by Hana Jayne Sho

Official Selection - Camerimage Film Festival 2023

The Beach Boys’ timeless and legendary songs serve as the soundtrack to an unprecedented multi-part video series that builds on itself forming one narrative.

I concepted, creative directed, co-wrote, executive produced and commissioned this video series for The Beach Boys.

Each chapter explores an aspect of escapism for the two main characters who are at the intersection of innocence and adulthood. My concept re-created a version of Hawthorne High (where The Beach Boys attended high school) and mirrors the sentiments of The Beach Boy’s songs, written when the band was between the ages of 15 to 21, visualizing a view on life that's immortalized in their lyrics.

With this series I wanted to capture the spontaneity and playfulness of being a teenager, fantasizing about the future, pursuing new passions and falling in love.

Shot in Cape Town, South Africa

Director of Photography: Adam Bentel

Production Company: Gatehouse Commercials

Concepted, Creative Directed and Commissioned an elemental rebrand for The Beach Boys in honor of their 60th Anniversary.

Creative ran in Times Square as well as billboards in major cities across the United States.

My elemental creative direction was also used for The Beach Boys ‘Sail on Sailor’ box set cover, special edition book and marketing assets.

Creative Directed + Directed by Kelly Mahan

Ozuna Performs Live in Miami for SiriusXM & Pandora Present El Pulso

The Puerto Rican singer and rapper took the stage at the Ice Palace Film Studios for an intimate crowd of SiriusXM and Pandora listeners.

I managed and creative directed a team of shooters, photographers, edit, motion and sound design ensuring delivery of night-of or next day edits for press, artist, and SXM / Pandora paid ads.

Ozuna posted my team’s work hitting an organic reach of 12 Million.

Creative Directed + Directed by Kelly Mahan

Jack Harlow kicked off F1 weekend with an exclusive concert for SiriusXM and Pandora live in Las Vegas.

I managed and creative directed a team of shooters, photographers, edit, motion and sound design ensuring delivery of night-of or next day edits for press, artist, and SXM / Pandora paid ads.

Jack Harlow posted my team’s work hitting an organic reach of 1.1 Million.

Creative Directed + Directed by Kelly Mahan

Global superstar Maluma kicked off Suberbowl weekend with an exclusive concert for SiriusXM and Pandora live In Las Vegas.

I managed and creative directed a team of shooters, photographers, edit, motion and sound design ensuring delivery of night-of or next day edits for press, artist, and SXM / Pandora paid ads.

Maluma posted my team’s creative work natively across Instagram and Facebook hitting an organic reach of 90 million fans for SiriusXM.

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Artwork and Animation by Danny Sangra

Edited by Julian Gabriel Bendaña

Live performance captured at Boston’s Music Hall June 8th, 1978.

23+ Million Views across YouTube and Facebook

Peggy Lee was known for her alluring subtlety, elegance, sensuality and individual expression. A pioneer and trendsetter, she fought battles and broke barriers that benefitted the artists who followed her.

“Fever isn’t such a new thing, fever started long ago” 🔥

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Directed by: Charlie Di Placido

Photos by: Tamiym

In honor of George Harrison’s ‘All Things’ Must Pass’ 50th Anniversary, I had the opportunity to creative direct and commission this music video in collaboration with Dhani and Olivia Harrison for ‘Run of The Mill (Take 36), a previously unreleased and re-mixed track.

My visual goal was to bring Friar Park to life, with George Harrison as our guide, showcasing elements of the never-before-seen handwritten notes by George and original elements from the recording process in 1971.

Creative Director and Commissioner: Kelly Mahan

Director and Animator: Gavin Davis, Able Media

Creative Directed, Commissioned and Executive Produced 20 videos for ABBA with a suite of multi-platform marketing assets, working with ABBA and their label in Sweden.

The campaign was awarded Music Week’s 2023 Catalog Campaign of the Year with videos garnering over 177 million views on YouTube alone.

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Designed and Animated by: Lucy Dawkins and Tom Readdy at Yes Please Productions

Creative Directed, Commissioned and Executive Produced 20 videos for ABBA with a suite of multi-platform marketing assets, working with ABBA and their label in Sweden.

The campaign was awarded Music Week’s 2023 Catalog Campaign of the Year with videos garnering over 177 million views on YouTube alone.

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Designed and Animated by: Lucy Dawkins and Tom Readdy at Yes Please Productions

Creative Directed, Commissioned and Executive Produced 20 videos for ABBA with a suite of multi-platform marketing assets, working with ABBA and their label in Sweden.

The campaign was awarded Music Week’s 2023 Catalog Campaign of the Year with videos garnering over 177 million views on YouTube alone.

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Designed and Animated by: Lucy Dawkins and Tom Readdy at Yes Please Productions

I concepted, pitched, co-directed and executive produced a documentary for Janet Jackson celebrating the 30th Anniversary of Rhythm Nation.

My team was given access to an exclusive interview with Janet, her creative team, dancers - past and present - as well as access to shoot her live show in San Francisco, CA.

Please reach out for the password protected link.

Producer / Director / Shooter Reel

Created, produced and directed this documentary celebrating the 25th Anniversary of Shania Twain’s diamond certified album, ‘The Woman in Me.’

Executive Produced by Shania Twain.

The retrospective contains archival footage and new reflections by Twain on a record, and an era, that was pivotal in her development into a three-time diamond-certified artist.

Its massive success paved the way for Twain to become the best-selling female artist in country music history.

Directed and Executive Produced by Kelly Mahan

Official Acoustic Music Video and Retrospective Documentary

Directed and Executive Produced by Kelly Mahan

Edited by Julian Gabriel Bendaña

34+ Million views on YouTube

Paul Stanley from KISS gives a sneak peak into the creation of one of his new original songs ‘I Do’ recorded in Los Angeles, CA.

I created, directed and executive produced this documentary for Paul Stanley’s Soul Station.

Creative Director and Commissioner: Kelly Mahan

Executive Producers: Otis Williams, Smokey Robinson and Kelly Mahan

Director and Animator: Sara Serna

Art Director and Designer: JKO Sanchez

To celebrate The Temptation’s 60th anniversary and their new album, I worked closely with Otis Williams and Smokey Robinson to create and direct a three episode documentary series for YouTube.

Directer and Showrunner: Kelly Mahan

Edited by: Glenn Galpultos

Executive Producers: Otis Williams, Smokey Robinson, Kelly Mahan and Shelly Berger

Creative Directed, Commissioned and Executive Produced 20 videos for ABBA with a suite of multi-platform marketing assets, working with ABBA and their label in Sweden.

The campaign was awarded Music Week’s 2023 Catalog Campaign of the Year with videos garnering over 177 million views on YouTube alone.

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Designed and Animated by: Lucy Dawkins and Tom Readdy at Yes Please Productions

Creative Directed, Commissioned and Executive Produced 20 videos for ABBA with a suite of multi-platform marketing assets, working with ABBA and their label in Sweden.

The campaign was awarded Music Week’s 2023 Catalog Campaign of the Year with videos garnering over 177 million views on YouTube alone.

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Designed and Animated by: Lucy Dawkins and Tom Readdy at Yes Please Productions

Executive produced and video commisioned by Kelly Mahan

Summer Samba! kicks off with the first-ever official video for Getz and Gilberto’s enduring and enchanting classic, “The Girl From Ipanema,” the international hit that put bossa nova on the map and turned a young, inexperienced singer named Astrud Gilberto into a worldwide sensation.

Directed / animated by The Crocantes for DreamBear, the vivacious video bursts with vivid colors that brings the evocative song to life.

“Summer Samba! continues UMe’s ongoing initiative to create engaging videos by pairing time-honored songs with exciting modern visuals.” said Bruce Resnikoff, President & CEO of UMe.

“The UMe team are best in class when it comes to creating new visuals that live up to classic recordings, and we’re excited to reach new fans with the help of these videos.” said Jamie Krents, EVP of Verve/Impulse!.

Merch now available!

Creative Directed, Commissioned and Executive Produced 20 videos for ABBA with a suite of multi-platform marketing assets, working with ABBA and their label in Sweden.

The campaign was awarded Music Week’s 2023 Catalog Campaign of the Year with videos garnering over 177 million views on YouTube alone.

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Designed and Animated by: Lucy Dawkins and Tom Readdy at Yes Please Productions

This never-before-released track takes us on a psychedelic journey through George Harrison’s ‘Cosmic Empire,’ as seen from his perspective. In 1970, George Harrison’s personal introspection, striking wit, and bold production led to what critics now consider one of the best albums of all time.

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Directed and animated by Lucy Dawkins and Tom Readdy at Yes Please Productions

Executive Produced and Commissioned by Kelly Mahan

Directed, Fabricated, Shot and Animated by Cait Davis

Production Company: dreambear

"What a Wonderful World" is a message of hope and love featuring handcrafted sets and the tactile quality of stop-motion animation, the official music video is a celebration of the natural world and humanity's relationship to it.

Using the song’s lyrics as a guide, each scene depicts the beauty of the natural world and the people who inhabit the given environment. From these tranquil, comforting snapshots of the open world, the video closes on a final celebration of human ingenuity.

25+ Million views on Facebook and YouTube

Creative Director, Commissioner and Executive Producer: Kelly Mahan

Directed by Lucy Dawkins and Tom Readdy at Yes Please Productions

As Senior Director of Creative Services for the company, Everything But The House (EBTH), I partnered with Lara Spencer’s production company to create a TV pilot for HGTV. I managed production of the show, on behalf of Everything But The House, including producing EBTH talent, a live auction finale and company-wide, cross country operations to best service show needs.

Lara Spencer, host of Flea Market Flip on HGTV and Great American Country, serves as narrator of the special.

Worked as A&R and Executive Producer on this project collaborating with Jacob Collier to create a cover of ‘Three Little Birds’ for Marley Sessions, a series I created in honor of Bob Marley’s 75th Birthday.

Created in honor of ‘Bob Marley 75,’ a UMG global campaign celebrating what would have been Bob Marley’s 75th birthday.

Executive Produced and Commissioned by Kelly Mahan

Animation by SEED

150+ million views across YouTube and Facebook